DEWAR’S Scotch Whisky

Blended Conversation Series

Campaign:

Our most recent work for the Dewar's Blended Conversation saw Atomic10 managing all influencer seeding, trade, press and event guest list and an influencer programme for a series of four unique events across Edinburgh.

Guests embarked on an unforgettable journey of discovery where remarkable personalities converge for captivating dialogues. Tales of those who venture beyond the ordinary were celebrated with riveting narratives of travel and cultural immersion, and daring and curious  adventure synonymous with the world’s most awarded Blended Scotch Whisky - Dewar’s.

The evenings, all hosted by television star Anna Richardson, featured Scottish guest speakers including comedian Fern Brady, environmentalist Libby Penman, blind explorer Amar Latif OBE, and brand creator and fashion mogul Kestin Hare.  

Results:

Our influencer activity generated an organic OTS of 2,973,846 with press coverage exceeding 5,400,000 OTS.