Maker’s Mark

Brief:

Atomic10 was appointed to roll out Maker's Mark's Remarkable Neighbourhood Initiative across three cities: Bristol, Manchester, and Edinburgh.

Campaign:

Atomic10 developed a targeted PR and influencer strategy to generate consumer engagement and footfall in each city, highlighting key bars and activations. We built an influencer network that celebrated the unique character of each "remarkable neighbourhood," showcasing top bars and signature regional drinks to create a vibrant connection between Maker’s Mark and these communities.

Results:

Our influencer framework led to 32 content creators sharing the brand across social channels, while the PR campaign generated an OTS (opportunities to see) of over 20 million, effectively amplifying Maker’s Mark’s presence in these key cities.