Dandara Living

The Brief:

Atomic10 was appointed by award-winning developer Dandara Living to launch its build-to-rent riverside development, Granary Quay, in Glasgow.

Setting new standards in city living, Granary Quay offers 342 stylish apartments alongside beautifully designed communal spaces, including a gym, coworking areas, and leisure zones, all aimed at elevating quality of life and fostering a strong sense of community within the city.

The Challenge:

Establishing a new development in a competitive build-to-rent market while effectively communicating Granary Quay’s unique offering and creating a vibrant community from the outset.

Campaign:

Atomic10 delivered an integrated strategy encompassing PR, partnerships, and social media management to build connections and drive awareness of Granary Quay. Our approach focused on engaging with local audiences, influencers, and tastemakers to establish the development as a desirable place to live.

Through strategic gifting, curated events, and targeted social media campaigns, we successfully positioned Granary Quay as a standout choice in Glasgow's rental market. 

Results:

Our campaign has resulted in the development achieving an impressive occupancy rate of nearly 70% within just three months, exceeding initial targets.