bombay sapphire gin

Brief:

Connect Bombay Sapphire Gin with the right audience through targeted events

Campaign:

Atomic10 focused on aligning Bombay Sapphire Gin with its target demographic through a series of carefully curated Scottish activations. We organised guest lists for exclusive events, including the myCANVAS workshops and luxe wreath-making sessions over the Christmas season, ensuring the brand was positioned perfectly for festive gifting and engagement.

Results:

The campaign successfully secured 40 pieces of media placement across the two events, achieving an impressive OTS (opportunities to see) of 7.6 million, effectively enhancing Bombay Sapphire Gin’s visibility and connection with its target audience.