PLATFORM

CLIENT: CAMM AND HOOPER

Brief:

Develop an engaging and memorable PR campaign centred around the Euros to drive excitement and footfall to Platform.

The Challenge:

Standing out amidst a summer packed with sports events and capturing the attention of football fans, especially during Scotland's debut in the Euros

Campaign:

Atomic10 partnered with Platform to create an exciting and playful campaign that combined football fever with unique experiences. The highlight was our "prophetic pup," Eddie, who predicted the winner of each Scotland game, capturing the audience’s imagination and generating significant buzz and bookings for the venue.

To complement this, we introduced a themed footy-field fan zone and a bespoke cocktail menu featuring creations like the 'Super John McGinn,' 'Elderflower of Scotland,' and 'Irn-Bru Old Fashioned.' Our comprehensive PR and social strategy successfully positioned Platform as the ultimate destination for football enthusiasts.

Results:

The campaign gained extensive media coverage from prominent titles such as DRAM Magazine, Daily Record, Scottish Licensed Trade News, Glasgow Live, and more, firmly establishing Platform as the go-to venue to catch all the action during the Euros.