motley manchester

Brief:

Develop a PR and social campaign to drive awareness and increase followers for MOTLEY Manchester.

Campaign:

To create a serious social splash and significantly grow Motley Manchester's online presence, Atomic10 launched the "Ultimate Yotel Festival Experience Giveaway" in collaboration with The Manc, Motley Manchester, YOTEL in New York, and our travel partners, Trending Travel. This unique campaign offered a once-in-a-lifetime opportunity to experience Christmas in New York, straight out of the festive films, as well as a festive experience in Manchester.

The one-of-a-kind giveaway captured widespread attention and provided exceptional exposure for Motley Manchester, generating excitement and engagement across all participating brands.

Results:

We took Motley's Instagram following from 11k to 26k in just one week. It generated substantial traction for both the hotel and the destination restaurant in Manchester. Additionally, the campaign drove 7k new followers to YOTEL’s HQ brand account and contributed to significant growth for The Manc and Trending Travel. The competition was shared extensively across Manchester and had its own viral moment.