NATIVE APARTMENTS

Brief:

Atomic10 was appointed by Native Places to manage PR and social campaigns for two Scottish properties within the Native portfolio, located in Edinburgh and Glasgow.

Campaign:

Building on the success of our creative activations and influencer campaigns with the stylish aparthotel brand in Glasgow, Atomic10 worked with Native for three years across Scotland. Our campaigns ranged from hosting vibrant pop-up events on the Native Glasgow roof terrace to launching Native Edinburgh with a series of engaging experiences. A standout moment was when we collaborated with Scottish alternative rock band Fatherson to host an exclusive, money-can’t-buy 'Pizza Pop-up' event at Native Edinburgh, generating significant buzz for the brand.

Our PR and social strategies consistently delivered impactful results, with the Fatherson x Native Edinburgh pizza pop-up event alone achieving media coverage reach of over 800 million.

Results:

Throughout our collaboration, Atomic10 consistently delivered outstanding results, and the content creators we aligned with the brand continue to engage and collaborate with Native to this day.