Scottish pub & bar awards

Brief:

Atomic10 was appointed to drive entries and awareness for Scotland's longest-running licensed trade awards, The Scottish Bar and Pub Awards, in 2022.

Campaign:

Our team executed a hospitality-focused PR campaign that spanned the entire nation, shining a spotlight on the incredible pubs and bars that make up Scotland’s vibrant licensed trade. We showcased the stories, passion, and dedication of these venues, ensuring widespread recognition for the industry’s finest.

The prestigious event celebrated Scotland's most loved pubs, with over 27 venues and individuals from across the country receiving awards. Notable winners included Glasgow’s Ga Ga, Troon’s The Fox, and Edinburgh’s Black Ivy and Virgin Hotels, among others.

Results:

Atomic10 secured 195 pieces of press and social coverage, achieving an outstanding OTS (opportunities to see) of over 309 million. Media coverage included features in The Herald, Scottish Daily Express, Scottish Sun, Inverness Courier, Glasgow Live, Edinburgh Evening News, Daily Record, Ayrshire Post, and many more, cementing the awards as a true celebration of the best in Scotland's licensed trade.