MAMASAN

CLIENT: HELL YEAH HOSPITALITY

Brief:

We were tasked with repositioning Mamasan as an audio bar with a new South East Asian menu offering through a three month PR, social media and influencer campaign. 

Campaign:

We worked with Great British Menu Star Ali Borer, and their head chef to drive noise around the new cooked over fire menu. Our next stage then involved targeting music press to showcase the incredible audiophile grade sound system and DJ roster over a three month period.

We were also appointed to manage content, shoots, influencer engagement and host a series of events that included a large scale launch with over 250 guests. We secured top tier press including Herald, The Times Scotland, Scottish Daily Express, STV, DJ Mag, Resident Advisor, regional press and more.

RESULTS:

Our total OTS value exceeded 500 million for this campaign