Df concerts & events

The Brief:

Develop an impactful social media and content strategy for TikTok in the six months leading up to and during Scotland’s biggest festival, TRNSMT.

The Challenge:

Creating standout content in a highly competitive festival landscape to capture the excitement and energy of TRNSMT for a digital audience.

Campaign:

As organic video specialists, our social team crafted a dynamic TikTok strategy that leveraged trending formats, produced unique announcement videos, and brought the festival’s vibrant atmosphere to life. With five years of experience working with DF Concerts and TRNSMT, we utilised our deep understanding of the festival's audience to create content that truly resonated.

Results:

The Atomic10 team delivered 41 edited videos, all shot on-site by our skilled social team. From capturing unforgettable moments with super fans like the Gerry Cinnamon enthusiast to showcasing festival fashion and closing out with Calvin Harris, our content stood out and was featured consistently across TikTok, Instagram, and advertising for the festival. Our content creation efforts have generated over 2.5 million views (and counting) on organic videos for DF Concerts and TRNSMT across Instagram and TikTok, significantly amplifying the festival's reach and engagement.