BACARDÍ Martini

Brief:

Working across their portfolio of brands including BACARDÍ and PATRÓN we've been helping drive exposure across Scotland for their activations.

Campaign:

Atomic10 took a RUM-BELIEVABLE ride in the 'Tails Taxi to celebrate #RumMonth. Bringing a taste of the Caribbean to Glasgow, we helped BACARDÍ promote their exciting one-off cocktail tour complete with sophisticated drinks and a dedicated electric taxi that took guests to their destination in style last month. 

Results:

Our influencer and press coverage of the tour has had a combined reach of over 155 million so far thanks to online pieces in Scotsman, The Times & Glasgow Live, and social placement.