equi’s ice cream

The Brief:

Create a unique PR campaign to promote the Equi's Ice Cream brand.

Campaign:

Atomic10 brought together Equi's Ice Cream and Tequila Rose to launch a limited-edition, Tequila Rose-infused strawberry-flavoured ice cream, creating Equi’s most indulgent dessert yet. This exciting collaboration blended the iconic flavours of Equi's with the "shot of the moment," Tequila Rose, to create a buzzworthy product and PR campaign.

Using our expertise in brand partnerships, PR, and influencer engagement, we developed a campaign that captured attention and drove interest in this daring new flavour.

Results:

The campaign achieved an impressive reach of over 40 million, generating significant interest from major retailers across Scotland as a direct result of the launch.